The 1960's brings back fond memories for everyone who grew up during those happy days. Our Generation was the first
Generation to grow up in front of a TV. Back then a picture was worth a thousand words. Advertiser knew this. Some used
pictures instead of words to make some of the most amazing and beloved commercials of all time. While we were still a few decades away from cable.tv, the 60's offered up some great commercials that paved the way for the commercials of today.
Who could forget some of these
Vintage Commercials - Tricks of the Trade.
Some Advertisers used humor and cartoons to get our attention and it worked. Some of these Commercials are considered Classics. Today people still ask the same question that
was first asked in 1970. "How many licks does it take?"
We may not remember the commercial we saw 5 minutes ago but we still remember the words to Good & Plenty's Choo Choo
Charlie. We all wanted to hop on the train with Charlie and ring that bell.
One of my fondest memories growing up was using an entire box of Mr. Bubble in the bathtub. I can honestly say that it does
not require an entire box to have fun in the tub, but it sure helps. I know this because we tried it once. Mom was not very happy. Here is my favorite Mr. Bubble commercial.
If all else failed to work Advertiser knew they could count on Celebrity endorsement like this one from Cheerios using Herman Munster. After all he was just a big kid at heart.
Lets not forget to pay tribute to the Advertisers that used the product to speak for itself. The most well known of that
bunch would be M&M's. Even today they are still King of self promotion. They have evolved from a simply product to icon
Some of the most memorable commercial icons were lost to TV because they were considered offensive to some ethnic groups.
One of the biggest and most loved icons to fall prey to this was the Frito Bandito. After being found guilty by a jury of his peers he is now serving a life sentence away from the limelight. Ay, Aye, aye,
aye, aye, I loved the Little Bandito and so did every other kid on my block.
Some Advertisers used other forms of advertising to convince us to buy their products. One example would be sympathy. Examples abound such as "Silly Rabbit, Trix are for kids" or "Sorry Charlie, Starkist wants Tunas that taste good". One Advertiser even successfully used reverse psychology to convince us to try their cereal. Everyone knows "Mikey won't eat it he hates everything" worked like a charm to convince fussy kids to try it. If all else failed there was always Premiums to give away to entice children to buy the product. This was used successfully by many companies. The longest running example of course is Cracker Jacks. However giving away toys is one thing, giving away toys shaped like your product or Icon was even more popular. The best example of this is the Oscar Meyer Wiener Whistle memorialized in the movie The Santa Claus.
No matter how you sell or advertise it those early TV commercials were some of the most memorable and successful of all time.
Some new Commercials will turn out to be Classics. One of them is another of my favorites. Monster.com timeless commercial, "When I Grow Up", launched them into the spotlight in less than a minute. What do you want to be when you grow up? Me, I want to be a yes man. My Wife, turns out she was forced into early retirement and that was her dream.
Now for all of you Faygo Redpop drinkers, here is the commercial that made it famous. Redpop